Sendy- a Way to Send High Volume Emails on the Cheap



If you want everything done for you, services like Mailchimp and Campaign Monitor are great choices for you. But if you send a lot of emails, and are willing to use a bit of IT elbow grease, then Sendy can save you hundreds of dollars on each email run.

Sendy is an PHP email script that can be hosted on your own server or a shared server. I use a dedicated Sendy server on AWS. A T-2 Micro instance running LInux costs me $75/year.

Sendy uses AWS’s Simple Email Service or SES to send out emails over SMTP. Between Sendy and AWS with a little bit of tweaking, you can send up to 10,000 emails a day with the regular quota, at a price of only $.10/1000. That’s no typo. 10 cents allows you to deliver 1,000 emails. The Sendy application itself only costs $59, and if you can beat your way around a Linux server, you can get up and running. And once they know you, Amazon will raise your quota, up to 100,000 users.

Sendy offers a great array of reports, autoresponders, and handles bounces, unsubscribes, and complaints on AWS through the use of Simple Queing Service.

Problems?? Check the Sendy forums. They are robust and helpful. To get your hands on a copy of Sendy, go to

Also, I found out there is a service for Sendy hosting called They’ll set you up with a server, and do a one click configuration for you, for as low at $19/month.

P.S. Make sure you read the the FAQS on Amazon about DKIM, as Google will soon be using it to verify emails.

If you send out smaller volumes of mail, (100’s) then PHPList on a small or shared server is another great choice. I’ll renew that one in the near future.

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