Once a year or so, I unsubscribe to everything email. Newsletters, marketing, things I want, things I don’t want. It doesn’t matter, it’s a purge, a way to get things in my inbox back in order.
This year, I’ve only had a bad experience with one company, and to my surprise, it was ZD-NET. Their emails keep coming, and coming, and coming, like the Terminator.
So, I sent a nice email out to Jason Young, CEO at Ziff-Davis pubishing.
I know this is not intentional on the part of your teams, but ZD has grown so much that when it comes to email, you are a victim of your own success.
Half of my inbox was being filled up with your publications, and despite multiple what appeared to be successful attempts to unsubscribe, I’m still getting them.
I’m a reader, I know that ZD frequently rallies against this type of issue. Could you have someone on your team investigate the issue, and see what’s going on?
I didn’t get a response from anyone on Jason’s staff, but I did have the Web Buyer’s Guides Stop coming, but other email from Ziff Davis keeps coming and coming and coming. At least 5 more since I wrote this letter.
The Can SPAM act requires
that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a “menu” of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.
Ziff-Davis has been made aware that this is a problem, yet they are not addressing it. What’s up??
Note: Class Action Attorneys, count me out. I don’t want a free subscription to PC World for 2 months, while you collect a big settlement.