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Avoiding a Virtual Assistant Nightmare- Tips You Can Use

January 3rd, 2009

The roaches were the last straw.

I really love my job, but there is a lot of paperwork. A lot, a whole lot, and I like to be making calls, and going to meetings. And the thing that the always, systematically fell through the cracks were expense reports. Unfortunately, late expense reports really upset my Senior VP, and it’s not so great to be on his radar for something like this.

I did a review of “The 4 Hour Work Week”, and have glanced at Friedman’s “The World is Flat”. Both of them wrote about virtual assistants. Could a VA be the answer to my problems?

II wasn’t new to the idea of outsourcing. I’ve used an online outsourcing service for contract jobs for a long time. I had some website work done, a virtual demo lab made, a custom app made for my phone, and I had very good results (with the exception of a project that was abandoned). So moving to a virtual assistant didn’t seem like a bad idea.

Because of the nature of my work (selling to the Federal government), I decided to employ someone who was worked in the US. I found a woman who worked out of Oklahoma, who quoted me a rate of $7/hour. What a bargain, I thought.

Especially when I did the math. Paperwork is really expensive in terms of a salesperson’s time. In order to make my quota, I need to be producing $10,000 an hour in the two hours or so I get a day to to make calls. If I get one more hour a day of free time, that’s $1.25 million more revenue to my company.

For a while, it worked very well! I sent out my expense reports, had her do some other reports, research, and various other jobs, and it was great being able to sell again. I was on the phone, making more appointments, and getting more revenue. It felt like it was a very cost effective move for me. And I was doing the parts of my job that I love, and delegating the things I didn’t care for.

It went very well for about 4 months or so, then things started going south. There were the excuses, problems with equipment, illness, etc. Then it became harder and harder to reach her. And then she all but disappeared.

Unfortunately I was working without a net. My receipts were going to her, and I neglected to make copies for myself. When the assistant went MIA, I had approximately $4K of receipts in her hands, stalled, and I was unable to rescue them. Despite calls and pleas via email, I didn’t get a response. (I knew she was reading the emails I sent her, because they were tagged with receipts).

In desperation, I sent an email with the title “Quick action needed for $50 bonus.” Not surprisingly, I got a response in about 20 minutes. I requested for her to send me back any receipts and paperwork still in her custody, and if she got them back by a certain date, I would give $50.

The story I received from her was that she had a miscarriage, and she was not handling it very well. I certainly felt sorry for her, but not getting those receipts in a timely fashion put me in a world of hurt. I certainly got chewed out by my Senior VP, and as of today, it’s up to his mercy if I get reimbursed. I consider it a $4K lesson learned.

In retrospect, I made a lot of mistakes, and there were warning signs that I should have recognized that should have told me to get out of this arrangement. If you are thinking of employing a virtual assistant, here are some tips.

* Make copies of anything that is time sensitive and/or not replaceable. If I had done that, I would have had a valuable safety net against failure.

* If your personal assistant blogs, READ THE BLOG. When I read the assistant’s blog, I not only found a whole lot of grammar and writing problems, but I also got a chance to read about her arguments with a neighbor. This should have put me on notice that I was dealing with an unstable person. Blog entries are done often in a hurry, so a couple of typos shouldn’t be a concern, but if there is no attention to detail, you probably don’t have someone who can do the job.

* When it gets wacky, send them packing: About a month into the gig, my assistant asked me for a $1K loan. It was very premature for such a big request. I wouldn’t do it, and it really felt tacky to me.

* If other people in the house do something to the computer your assistant is working on, dump the assistant. It’s an indication that he doesn’t have a good, secure, workspace. If they don’t have a dedicated computer, they are not prepared to do the job.

* Agree on the kind of documentation of work that you want from the assistant, and tie it to pay. If you don’t get an invoice, they don’t get a check. I’d have weeks where I’d get these big bills, and didn’t know what was done for me.

* Take your time looking for an assistant. If you see anything that could jeopardize your assistant’s work getting done, then move on to someone else.

* If you see any problems during the interview process, like a missed call, move on. It’s a good sign that things won’t work out.

* Do not lock yourself into a long term contract. If it doesn’t work, have the flexibility to find someone else.

I’m making another bet on a VA. I know a lot of people that have had excellent results with a VA. I hope that my more cautious approach will make this engagement much more successful.

Oh, the roaches. After I finished with my virtual assistant, we had a problem with roaches in my house. A couple of months later, I opened up a package from the VA containing my CardScan. It also contained the bodies of about 10 roaches. Was it done on purpose? Honestly, I hope I’ll never know for sure.

How To, Time Management

“The Big Deal”

December 25th, 2008

I received a phone call this morning, (Christmas Eve Day)  from a friend/customer of mine, that gave me some (at the time) very upsetting news. A very large opportunity that I was working on for a number of months is likely to have been scrapped due to budgetary requirements.

I felt pretty bad, and I know that this customer will more than likely will have to “take it on the chin” in order to realize that what I was offering them would have protected them. (I sell Internet security and Data Loss Prevention products.)

Then in church tonight, it dawned on me  how myopic my vision has been, and what this one deal had done to me over the past few months. I truly didn’t know what “the big deal” was.

Seems like everyone in my profession is a workaholic, or has the potential of being one.  And I stand before you guilty as charged.  But for the past 3 months, I took workaholism to the extreme.  I was working 12-18 hours a day, 7 days a week,  putting together pricing, presentations, and responding to my other customers. I didn’t take care of myself, I stopped working out.  I neglected my writing, my solutude, my education, and my spiritual life. And worst of all I lost contact with my friends, my boys, and my wife.

And eventhough I put in all this time, I didn’t get my work done to my satisfaction. My performance suffered, and I for the first time ever, I really started to hate being a salesperson. I wasn’t doing what I like to do,  which is calling on customers, and going to appointments.  My job had transitioned from salesperson to desk jockey.

I also love the technology, and wasn’t getting a chance to play with it. That’s how I learn, hands on, so I didn’t have the level of confidence speaking about my company’s technology that I usually have.

Honestly, I was thinking about my family, my church, and my education, when I worked all these hours. This was not about personal gain, but a chance to drop a few grand in the collection plate,  go on a nice vacation, and pay for my Master’s degree.  But in the course of all of this, I totally lost perspective. I forgot about all the other “big deals” in my life.

I forgot that

  • God is THE big deal.
  • My friends are a big deal.
  • My health is a big deal.
  • My education is a big deal.
  • Rest is a big deal.
  • Having fun is a big deal.
  • My boys are a big deal.
  • And my wife is a great, beautiful, loving, and special big deal.

And yes, my customers and my job are a big deal. But it’s not big enough to warrant excluding all the other big deals.

A salesperson’s job is like a black hole.  I find that I get sucked up in the hole every few months or so.  There are times when it is truly busy, but if I let it happen, “busy times” will be all the time.

I’m sure that I’ll get sucked into the black hole again, sometime, somewhere. But I do hope that by writing this,  I’m reinforcing the importance of all the other things in my life, and buying myself a little more time before I fall in the hole.

I hope that you’ll remember all the big deals in your life, and do your best to keep them all in balance.

If you’re reading this on Christmas, have a merry one.  If you’re not, then make it Christmas for those around you.

Sales, Spirituality, Time Management, Uncategorized

The 400 Hour Work Week.

July 17th, 2008

400 Hour Work WeekIt was getting bad; the competition was kicking my ass. Not in terms of closing business, but in getting to my customers before me. Their product truly is a piece of crap compared to mine.
Then I lost one. My first loss ever to this competitor in head to head competition.  Damn, what a slap in the face, even though they came in $150K less than me.
It was time to change my game. I realized that I was partially distracted by a string of interviews with a Fortune 5 company. I wasn’t crazy about the job, but thought that the management was great, and the company fantastic. But I really think that the company I work at now is in the midst of an exciting and challenging time.  That’s more important to me than the money, and I’m happy to say that the money has always come with me.
So, the first thing to change was the mindset. I may have a shitload of people over me, that have more power than me, and more access to resources than me, and it made sense to ask them for help. But that wasn’t enough; I had to respond to my competition in a way that was scalable, focused and fast.
First, I cancelled my interviews with the other company. I needed to focus on this mission and this mission solely.
Then I developed a philosophy. Many of you have read that book, “The Four Hour Work Week”. Sounds great to have your little businesses going “ca ching ca ching” all in chorus while you’re in Fiji contemplating your navel.   Yeah, dream on.

40 Hour Work Week

What the book did teach was a philosophy. Get rid of worthless stuff. Set up processes, automate, and/or outsource the disagreeable or less profitable tasks to others.  Do what makes money, and what I like to do.
So instead of a 4 hour workweek, I’m working a 400 hour work week. I’m leveraging a number of different resources to speed up my impact including:

  • PHPList- an open source email tool.
  • Jblast- Fax broadcast service.
  • Callfire – automated dialing service.
  • A Web developer and virtual assistant I picked up from getafreelancer.com

The Internet has made these power tools very inexpensive.  PHPList is a free email  tool that I use from a $6.95/month web site hosted at siteground.com. The program is literally installed with a mouse click.Jblast charges between 6 and 12 cents per page faxed, and Callfire charges 3.9 cents a minute.
I can play like the big guys, and still get it under the radar on my expense account. Stay tuned. Over the next few days, I’ll give you my experience with each of these products and services.

How To, Sales, Time Management